Online vs. offline purchases by category in Italy 2022

Online vs. offline purchases by category in Italy in 2022

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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products do you mostly buy/order online rather than offline?"

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Statistics on " Digital shopping behavior in Europe "

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Overview

5

Attitudes towards online shopping

6

Online vs. in-store shopping behavior

7

Online grocery shopping

5

Leading online retailers in Europe

8

Online payment

8

Further related statistics

16
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